Jan.2024 19
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RIVERSONG Expands Global Reach with Official Launch in Russia
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RIVERSONG, a globally acclaimed smart device manufacturer, has officially marked its presence in Russia. Known for its innovative and widely recognized smart products, RIVERSONG's offerings are now available in over 60 nations worldwide, including major markets like the USA, UAE, Spain, Brazil, India, Egypt, Indonesia, and the UK, among others. The brand's entry into the Russian market has been facilitated through its launch on Ozon, Russia's premier e-commerce platform, introducing an array of electronic essentials such as power banks, both wired and wireless charging solutions, as well as a variety of cables.

The strategic partnership between RIVERSONG and Revo Charge, now the brand's general distributor in Russia, promises to significantly expand the availability of RIVERSONG products through Revo Charge's extensive retail network.

In its commitment to cater to the diverse needs of Russian consumers, RIVERSONG is set to broaden its product lineup with the upcoming launch of its audio collection, which includes both wired and wireless headphones, portable speakers, as well as a range of wearable technology like fitness trackers, smartwatches, and watches designed for children. Moreover, the brand harbors high expectations for its forthcoming innovations under the Smart Life + AIoT, or Artificial Intelligence of Things, strategy, aiming to integrate smarter solutions into everyday life.

RIVERSONG distinguishes itself in the competitive landscape through its devotion to quality, innovation, and design. Backed by a robust R&D team, RIVERSONG's products undergo rigorous testing, including three stages of quality control, five distinct inspections, and over 200 performance and reliability evaluations, ensuring top-tier quality and reliability. The brand's commitment to excellence is further underscored by its unique design philosophy, which has garnered international acclaim.

With a footprint across various continents, RIVERSONG is forging global partnerships with renowned entities such as Vodafone, Telenor, AliExpress, Carrefour, Amazon, Blooms, Telemart, Walmart, Eureka, Safaricom, and others, to create an ecosystem of smart, stylish, and accessible products designed for modern living.

The expansion strategy includes the establishment of RIVERSONG-branded sections within partner retail outlets, already numbering over 200,000 worldwide. This network is anticipated to extend into Russian cities, introducing dedicated RIVERSONG spaces within major retail stores.

Adapting swiftly to market dynamics, RIVERSONG continually evolves its manufacturing capabilities to meet the growing demand for its products. With quarterly sales on the rise, the brand's 26 production lines located across three Chinese cities are equipped to produce up to 430,000 devices daily, ensuring a steady supply of innovative solutions to the global market.

Founded in 2015, RIVERSONG has swiftly ascended as a leader in the smart device arena, leveraging extensive telecommunications experience to craft smart, stylish, and budget-friendly AIoT products that resonate with consumers worldwide. The brand's holistic Smart Living + AIoT strategy encompasses an extensive range of products tailored to enhance entertainment, health, home, and travel experiences, serving a significant portion of the global population in 60 countries.