Fast-growing consumer technology brand Riversong, with its presence in more than 30 countries, is now going to make its official launch in Saudi Arabia with Nav Trading Est. as its exclusive official distributor, intending to ensure the availability of its products, all across the country. This collaboration is allowing Riversong to cater to its vision of inspiring people’s curiosity by passionate innovation.
Before launching the brand all the certifications and licenses as per the local Saudi law were taken care off. The business has already kick started and penned down deals with renowned retailers like Virgin Megastore, Al Haddad, Al Othaim stores across the regions. Saudi Arabia was always a target market for us from the offset,” says Haitham Kalakeche, CEO of Riversong. “Our objective in the Kingdom is to disrupt the mobile accessories sector, by digitizing the industry completely in order to provide a more liquid and transparent end to end customer experience.” “The expansion in this key market is definitely a major milestone for Riversong which goes with our well-defined business growth strategy. We’re going to extend our market penetration and channel the right kind of support to our customers for all their requirements in the coming future”.
As an innovative brand, Riversong will be targeting the young and upward mobile consumer who is in tune with technology and is looking to get the best out of their mobile devices,” he added. While Najeeb Al Haris – Chairman of Nav Trading his excitement and stated that “We are positive about this new direction and are keen to build strong partner relationship with Riversong in order to bring the right product to the right place at the right time which will help us to boost Riversong in the market.